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“Soccer Style, Redefined by Culture.”

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DRESS LIKE THE PROS, FEEL LIKE A CHAMPION!

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EXPLORE COLLECTIONS

The Vision Begins

An idea was born to unite the world through motion, color, and culture. The dream: apparel that speaks the language of sport and identity.

The First Sketches

Early prototypes of jerseys and caps came to life. Designs that blended streetwear aesthetics with global football culture.

The Running Man™ Is Born

Our iconic Running Man™ symbol took its first stride — representing motion, unity, and the unstoppable human spirit.

Building the Brand

From small drops to big dreams, we began shaping what would soon become Shades of Color™ – Home of the Running Man.

Fan Voices, Real Stories

We began gathering stories from fans worldwide — every goal, every cheer, every moment that defined their passion.

The Streetwear Revolution

Our designs evolved. We introduced performance wear that looked as bold on the street as it did on the pitch.

The First Limited Drop

Our debut limited-edition capsule dropped and sold out within days. The Running Man™ officially became a fan favorite.

The Culture Expands

Partnerships grew. New drops blended global events, fan art, and sports energy. Every collection became a conversation starter.

Global Movement Launch

Fans from over 25 countries joined the Running Man™ community, making us a truly global sports-fashion movement.

Road to the World Cup

Our team began designing capsule collections inspired by nations, culture, and unity leading up to the 2026 FIFA World Cup.

The World Runs Together


We celebrate football’s biggest stage with our World Cup Limited Edition Drop. Every color, every fan, every nation — one movement.

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"Running Man" Baseball Cap

Slightly heavier weight than the standard Baseball Cap. These high quality Premium Baseball Cap's are perfect for shielding your head and eyes from the sun. Great for athletics or casual wear.

02

Premium Fabrics

Made from Premium fabrics. Zero compromise

03

Quick Deliveries

Orders dispatch within 24 hours

01

"Running Man" Baseball Cap

Slightly heavier weight than the standard Baseball Cap. These high quality Premium Baseball Cap's are perfect for shielding your head and eyes from the sun. Great for athletics or casual wear.

02

Premium Fabrics

Made from Premium fabrics. Zero compromise

03

Quick Deliveries

Orders dispatch within 24 hours

Mission Statement

THIS IS OUR MOVEMENT. THIS IS OUR WORLD.
SHADES OF COLOR LLC
HOME OF THE RUNNING MAN™
In August 2025, Shades of Color LLC entered a landmark partnership with Critical Future Ltd. to architect a bold, high-impact launch that elevates the Running Man™ from logo to global symbol. Our mission is to unite sports, culture, and fashion into a movement that celebrates diversity, excellence, and global unity—building a brand that stands proudly on the world’s biggest stages.
THE GLOBAL COUNTDOWN — 4 STAGES, 1 MOVEMENT
2026 — FIFA WORLD CUP
Nation-inspired drops and NIL storytelling (via MGU) channel FUBU’s cultural connection fans collect pieces that honor country and community.
2027 — AMERICA’S CUP, ITALY
Benetton’s spirit of inclusion meets elite sailing—limited coastal lifestyle capsules, NIL partnerships with rising sailors.
2027 — SUPER BOWL
Supreme-style scarcity—“Big Game” streetwear drops with NCAA/NFL athletes through MGU ignite hype and collectability.
2028 — LOS ANGELES SUMMER OLYMPICS
“One World, One Run”—the unifying culmination of inclusion (Benetton), hype (Supreme), and grassroots culture (FUBU).
THE VISION
By the LA Opening Ceremony in 2028, the Running Man™ will be a global badge of unity—worn by men, women, and children in every corner of the world. To fans, athletes, creators, retailers, and investors: join us. Collect each year's drop, power the countdown, and help define the next era of sport and culture.

Countdown to 2026 begins shop the drop.

Testimonials

-E. Paauwe

I couldn’t be happier with my purchase from Shades of Color! The tee arrived in perfect condition, the fabric feels great, and the print quality is spot-on.

Ralph Edwards

Amazing quality and unique designs — that’s what drew me to Shades of Color, and they delivered. The colours stayed vibrant even after washing, and the fit was exactly as described on the website.

Bessie Cooper

From browsing to delivery, my experience with Shades of Color was top-notch. The website is user-friendly, I found a great design I loved, and it shipped faster than expected.

Guy Hawkins

I’m so glad I found Shades of Color online! Their designs struck the perfect balance between creative and wearable. I ordered two items and both were packaged nicely, arrived on time, and fit really well.